Explore With Adyen
Oct 2020
Format & Platform: Virtual & Hybrid

Our collaboration with Adyen dates back to 2016 when 72 conceptualised and executed the launch of the brand in Singapore. To ensure that the clients and the trade are truly familiar with the brand and its operations, the event was held in their office. In 2017, 72 followed up with another brand awareness drive with Adyen to close the education gap for potential clients as well as a “re-education” opportunity for clients who needed to re-acquaint with the services and facilities of Adyen. The ‘Celebrity Chef’ theme was used to express Adyen’s proprietary and bespoke solutions for clients and we rolled out this event in two key markets – Singapore and Sydney.

‘No Boundaries’ was the theme for 2018 where 72 introduced Adyen’s more sophisticated solution platforms demonstrating how their RFID programming can lift customer experience via an intuitive smart on-site purchasing algorithm e.g., recommending dining patrons in an F&B environment a dish that matches their purchasing patterns. ‘You can do more with Adyen as your partner’ was the central theme in 2019 since the brand was well established in the market and clients were ready to develop a more sophisticated solutions relationship with them.

72 identified the uncertainties posed by COVID in 2020 as the opportunity for Adyen to take the leadership role in helping their merchants address critical needs during the initial months of the pandemic. With insights of key market trends, industry knowledge, and the category’s best practices, 72 was able to recommend ideas which differentiated Adyen from the marketplace. Immediate cost-effective solutions which also reach out to their merchants without risking their safety became an important event consideration. ‘Explore with Adyen’ broke the physical boundaries and created a platform for the brand to interact with their merchants in a safe and virtual environment. To encourage engagement along with an element of surprise, physical welcome kits were delivered to the C-level guests across 15 APAC locations upon their registration, and an F&B pack was also dispatched to each of them 2 hours before the event commenced.

Explore With Adyen
Oct 2020
Format & Platform: Virtual & Hybrid
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Our collaboration with Adyen dates back to 2016 when 72 conceptualised and executed the launch of the brand in Singapore. To ensure that the clients and the trade are truly familiar with the brand and its operations, the event was held in their office. In 2017, 72 followed up with another brand awareness drive with Adyen to close the education gap for potential clients as well as a “re-education” opportunity for clients who needed to re-acquaint with the services and facilities of Adyen. The ‘Celebrity Chef’ theme was used to express Adyen’s proprietary and bespoke solutions for clients and we rolled out this event in two key markets – Singapore and Sydney.

‘No Boundaries’ was the theme for 2018 where 72 introduced Adyen’s more sophisticated solution platforms demonstrating how their RFID programming can lift customer experience via an intuitive smart on-site purchasing algorithm e.g., recommending dining patrons in an F&B environment a dish that matches their purchasing patterns. ‘You can do more with Adyen as your partner’ was the central theme in 2019 since the brand was well established in the market and clients were ready to develop a more sophisticated solutions relationship with them.

72 identified the uncertainties posed by COVID in 2020 as the opportunity for Adyen to take the leadership role in helping their merchants address critical needs during the initial months of the pandemic. With insights of key market trends, industry knowledge, and the category’s best practices, 72 was able to recommend ideas which differentiated Adyen from the marketplace. Immediate cost-effective solutions which also reach out to their merchants without risking their safety became an important event consideration. ‘Explore with Adyen’ broke the physical boundaries and created a platform for the brand to interact with their merchants in a safe and virtual environment. To encourage engagement along with an element of surprise, physical welcome kits were delivered to the C-level guests across 15 APAC locations upon their registration, and an F&B pack was also dispatched to each of them 2 hours before the event commenced.