72 collaborated with Align Technology across many different event programmes from new technology education to products specific events. Besides these events, the APAC Virtual Symposium in 2020 and 2021 were also orchestrated by 72.

While many brands would shun the organisation of events during the COVID height in 2020, Team 72 recommended that Align Technology take the leadership role and cement its position as the industry’s essential partner for growth in professionalism, expertise, and practice. This pitched Align on higher ground and reinforced how their advanced technology could support the industry in medical and professional excellence. The ‘Lead with Excellence’ theme also opened many opportunities to generate product experiences in the virtual world. The event attracted 1,500 guests online.

The second Align APAC Virtual Symposium focused on ‘Redefining Clinical Excellence’ and was enhanced with additional practical features such as personal success stories, achieving end-to-end digital workflow as well as delivering the highest quality experience and outcome for patients were some of the key content introduced. Sneak previews of the 1^st event were also available besides having Align consultants interacting with the participants in real-time across the virtual booths in an interactive exhibition hall. Over 1,500 delegates across the world joined this 2-day event and were able to access 30 sessions of clinical education presentations and had the opportunity to network with Align staff to discover the new updates to the digital clinical treatment programme.