Cochlear wanted an immersive experience for their business partners and valued clients when they launched their new hero product – the Cochlear Kanso 2 SP. On top of showcasing the newly launched product, the client also wanted a truly memorable idea that resonates with their brand values long after the event is over. Furthermore, the attributes and features of Kanso 2 SP must also be demonstrated in a creative and interactive way in view of the pandemic restrictions. The end result was one where 72 delivered the objectives for the client on every point – an immersive brand experience as well as driving the product features with tangible relevance for the new product launch.